4 MENSWEAR BRANDS YOU SHOULD HAVE ON YOUR RADAR
If you’re into fashion and constantly on the hunt for brands that feel fresh, directional, and slightly under the mainstream radar, this one’s for you. While big names dominate the conversation, some of the most interesting ideas are currently coming from smaller labels with a strong point of view, thoughtful design, and real personality. These four brands are quietly shaping what’s next. And chances are, most people around you still don’t know them.
Kartik Research
Founded in 2021, Kartik Research is an Indian label that has already started to make serious waves in the US fashion scene. And trust me this brand won’t stay niche for long. What sets Kartik Research apart is its emphasis on craftsmanship: every garment features handmade elements, giving each piece a sense of individuality and depth.The brand really shines when it comes to blazers and overshirts. Relaxed, textured, and rich in detail without feeling overdesigned. There’s a clear resemblance to the aesthetic language of Bode, but with a noticeably more accessible price point. If you’re into fashion that feels artisanal yet wearable, Kartik Research should absolutely be on your radar.
Mama Razreshila
Mama Razreshila is a Russian brand I recently discovered on Instagram and it was an instant connection. The coats alone are reason enough to pay attention, but it’s the overall styling that really pulls you in. The brand embraces playful proportions and expressive layering, creating looks that feel both cozy and visually striking. Expect loose, comfortable silhouettes placed within a contemporary, street-inspired context. Mama Ratreshila proves that fashion-forward doesn’t have to mean stiff or overly conceptual. It’s relaxed, fun, and refreshingly unpretentious.
Found
Found is an American brand deeply rooted in cultural references from the past, translating them into modern, wearable pieces. There’s a strong workwear influence throughout the collections, especially when it comes to jackets and vests. Patchwork details, textured fabrics, and utilitarian construction are key here, giving each garment a sense of history and character. If you appreciate clothing that tells a story and doesn’t shy away from visual detail. Found is a brand worth exploring, particularly for standout outerwear.
Pieces Uniques
Founded in Paris in 2016, Pieces Uniques is already well respected within the fashion industry, yet still feels underrated outside of it. The brand focuses heavily on silhouette, delivering minimalist designs that are anything but boring. Carrot-fit trousers, cropped jackets, and sharply cut bomber jackets define the label’s aesthetic. Everything feels intentional and refined, with proportions doing most of the talking. If you’re drawn to clean design, strong shapes, and understated elegance, Pieces Uniques deserves far more attention than it currently gets.
These four brands all share one thing: they’re thinking beyond trends while still feeling incredibly current. Whether it’s craftsmanship, silhouette, or cultural storytelling, each label offers a distinct perspective on modern fashion and that’s exactly why now is the time to pay attention.